The design brief was to rebrand a business of choice with a strong vision. Finding the the brand's message and identify their North Star.

We chose 7-eleven, a company that has been around since 1946. They are a multi-national brand, dominating the Japanese and Chinese market.

However, the brand's reputation is not as great in the North American market. We want to change that. The new identity represents the friendly neighbor AI, who delivers convenience to your door. To reflect this identity, it's time to update the logo, since its last revision dating back to 1986!

Timeline: One Week
Teammate: Dennis Tsai‍